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A Tune A Day was approached by London branding agency English and Pockett to provide a complete musical package for the rebranding of this popular cable and satellite channel.

Racing UK, the dedicated horse racing channel, is owned by 31 of the UK’s top courses. Following the launch of its subscription service on 1 October last year, the channel has beaten its initial target of 20,000 by the end of 2005 by more than a year. In February 2005, Racing UK was identified as one of the 50 most promising new companies by Real Business magazine and has recently been short-listed among the nominations in two categories at the2005 Broadcast Digital Channel Awards.

Racing UK Executive Chairman Simon Bazalgette said, "Generating a positive cash flow within our first twelve months makes the launch of Racing UK one of the most successful digital channel launches in British broadcasting history.

"We broadcast high quality coverage of the best racing in the country, and quite rightly, the channel has been extremely popular. We have recorded a remarkable number of subscriptions, far in excess of our expectations, and everyone involved in the channel is delighted to be a part of it.”

English and Pockett is a creatively led international branding and design company. Now in its twentieth year, it has built up a vast amount of experience in building up brands for broadcasters throughout the world.

Among other recent commissions, English and Pockett have created the entire event brand for the dramatic 2005 UEFA Champions League Final, new on-air design packages for Walt Disney Television International’s three terrestrial branded time slots and the Discovery Channel Home and Leisure strands. » »


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